We Created a TV AD That Played On-Air & Every Atlanta Gladiators Hockey Game
- The Atlas Groupe
- 1 day ago
- 2 min read
Creating a Commercial That Entertains Thousands
At The Atlas Groupe, we believe the best advertising doesn't feel like advertising—it entertains, creates memorable moments, and leaves people talking long after it's over.
That's exactly what we set out to accomplish when 100% Chiropractic partnered with us to produce a television commercial that would air during every Atlanta Gladiators home game throughout the season.
Playing on the arena's massive jumbotron and television broadcasts, the commercial reached thousands of hockey fans while bringing humor, personality, and brand awareness to one of the fastest-growing chiropractic franchises in the country.
Bringing Entertainment to Healthcare Marketing
Healthcare marketing often follows the same predictable formula. We wanted to do something different.
Instead of another generic healthcare advertisement, we created a fun, comedic commercial featuring the Atlanta Gladiators mascot alongside the 100% Chiropractic team. The result was a lighthearted campaign that fit naturally into the excitement of a live hockey game while reinforcing the brand's energetic and community-focused personality.
By leaning into humor and storytelling, the commercial became memorable rather than forgettable—helping 100% Chiropractic stand out in front of thousands of fans.
Full-Service Commercial Production
The Atlas Groupe handled every aspect of the production from concept to final delivery, including:
Creative concept development
Scriptwriting
Directing
Cinematography
Lighting and production
Editing
Color grading
Sound design
Final broadcast delivery
Every frame was designed to feel polished, entertaining, and authentic while staying true to the 100% Chiropractic brand.
Why Sports Marketing Works
Sports audiences are highly engaged, making arena advertising one of the most effective ways for brands to build awareness.
Having this commercial air during every Atlanta Gladiators home game gave 100% Chiropractic repeated exposure to thousands of passionate fans throughout the season, reinforcing brand recognition in a way traditional advertising often cannot.
Combining live sports with cinematic storytelling creates a memorable viewing experience that audiences actually enjoy watching.
The Atlas Groupe Difference
Whether we're producing national campaigns, television commercials, social media content, or branded films, our goal is always the same:
Create content people actually want to watch.
We help brands move beyond traditional marketing by creating cinematic stories that entertain, connect with audiences, and generate lasting results.
Services Used
Commercial Video Production
Television Advertising
Sports Marketing Content
Brand Storytelling
Creative Direction
Video Editing
Cinematography
Motion Graphics
Content Strategy
Directed by Angelo Rakigjija and The Atlas Groupe
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